Blog Response 3: Demonstrable Demographics

After reading through a bunch of my classmates' blogs, I have come to realize that many of them share the same thought process as I do when looking at interpellation and hailing. A trend that i realized throughout the blogs that I had read was that, familiarity and star power sells products. Many of my classmates had similar thoughts to mine whilst choosing their advertisement and writing their blog. The demographic for these types of advertisements is typically adolescents of either gender who take a liking to the type of product being sold by the celebrity or to the celebrity them self.

It has become strikingly apparent to me that others also believe that celebrities sell products. David O'Connor said in his blog that "By using Bieber as the main focus of the commercial, the younger generation of society is reeled in". David had realized, in the same way that I have, that star power is what draws buyers in, especially the younger demographic who are gullible and fall for the marketing ploys of the large corporations. I feel as though seeing someone you look up to endorse something just makes you want it that much more.

http://oconnormedia.wordpress.com/2013/11/07/1f25-blog-entry-what-the-hail/

Brittany Shannon had also written something similar to me in her blog. Brittany had said that: "If young adults buy this product, they might not care if it does what the advertisement entails or not. They will be thinking about the face that their favourite celebrity uses the same product and that the people around them will notice the difference immediately". It is reassuring to me that many others realize the psychological tactics, used by companies, to sell their products to consumers the same way I do. Brittany and David have similar thoughts within their blogs about how famous people are used to sell products, however, others have a different view of how products are sold to us.

http://britshannon.blogspot.ca/2013/11/what-hail.html

Another type of hailing, is one described by Skyla Read which I would describe as a type of self-esteem tactic. Skyla describes that the providers of the goods "want you to feel like you can't be flawless or completely beautiful without makeup. That if you want to get somewhere in a career or in a social life you must wear their make-up line to succeed". I never really thought about this type of hailing to the consumers. Although I have never looked at this type of hailing, I feel as though this would be a very effective way to get consumers to buy your goods. If you make the buyer feel as though they NEED the product to better themselves, then they will buy it. From what I have experienced, from people I have relationships with, is that people of our generation are very self conscious about their image.

http://skyr12.wordpress.com/2013/11/05/what-the-hail/

Their are a plethora of hailing strategies used by companies to attract customers to their products. Some of these tactics may include using celebrities, and others may be the use of the psyche of the consumer. Different tactics are used for different demographics, and the sellers of the products have become skillful in finding specific ways to attract specific consumers. The methods they use may be irrelevant to the product, but they still work and we still purchase the goods.